Transforming Data Center Cooling for a Sustainable Future


data center cooling and sustainable future

Business operations, banking, education, and our personal lives are reliant on a digital infrastructure. In-fact, you would find it difficult to identify an area of our modern lifestyles that is not touched by this. But, what is behind that digital infrastructure? In this article we will examine the impact that data centers have on our daily lives and how the industry is working towards a sustainable future for data centers.

Data centers serve as the backbone of today’s interconnected world. Housing servers, storage systems and networking equipment, they power everything from online shopping to streaming services, and our appetite is insatiable. There is an ever increasing demand for data storage and processing. But all of this has led to a growing challenge. How do you maintain optimal performance, maximum uptime and high availability while also minimizing the environmental impact data centers are having? The answer to this challenge lies in the changes being brought about to revolutionize data center cooling technologies.

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Data Center Power Consumption

In 2022, 1 – 1.3% of the total energy consumption in the world went to data centers. That amounts to an incredible 240-340 Terawatt Hours (TWH). The average hyperscale data center consumes 20-50mW of power per annum. That’s enough energy to power up to 37,000 homes. What is more, global data center energy usage is expected to quadruple by 2030. 

All of this has brought data centers under the scrutiny of government regulators. In some areas there simply isn’t enough power to build anymore data centers. Already Singapore and Ireland have taken steps to control data center energy and water usage. They have implemented a moratorium on new builds and imposed strict requirements on existing infrastructure.

Germany has tabled the idea of enshrining in law a mandate that data centers must meet a PUE of 1.2 by 2026. It also makes a legal requirement for waste heat reuse demanding that by 2028 at least 20% of waste heat is made available for reuse. 

Data Center Water ConsumptionData Center Water Consumption

The debate is not only about power, data centers consume vast quantities of water in their cooling systems. A typical hyperscale can consume 3-5 million gallons of water per day. This is comparable to the daily water use of a city population around 30-40,000 people. Research has shown that a typical AI Chatbot conversation, of 20-50 questions consumes 500ml of water. That may not sound like a lot, but factor in billions of users and it starts to add up pretty quickly.

In the summer of 2023 Spain was in the grips of a drought, with families under water quotas, not allowed to water their gardens. Even farmers were impacted, with insufficient water for crops. The grain basket of Spain, the Castilla la Mancha region, was expected to lose between 80-90% of the 2023 harvest due to drought. Yet, in the middle of this area, Meta is planning a hyperscale data center that will consume 665 million liters of water per year

In London, Thames Water are looking at businesses that are water intensive and adjusting their pricing models. 

Uptime institute states that only 39% of data centers actually track their water usage. The big players in the hyperscale industry, Amazon, Google and Microsoft have started publishing their water usage after claiming it’s a trade secret for years. All of this because of the governments, and publics increasing demand for accountability and transparency from the industry on their environmental impact. Water usage has become such an issue that an industry standard metric known as Water Usage Effectiveness (WUE) has been coined, to go alongside Power Usage Effectiveness (PUE).

Energy Saving Strategies – Improved Cooling Efficiency

A key strategy on the pathway to data center sustainable future and energy efficiency is the development and adaptation of advanced cooling technologies. We are reaching the limits of what forced air cooling is able to achieve and now methods utilizing direct to chip cooling and submersion cooling, where servers are immersed in a non-conductive dielectric fluid are efficient, but expensive and disruptive to install. However, the fact is, water conducts heat 3,000 times better than air, and with high intensity computer applications such as AI, it will become practically impossible to cool using air. The US Department of Energy (DofE) has already invested 40 million USD in the research and development of liquid cooling technologies under their “coolerchips” program. Many of the projects under this program are focusing on the direct to chip cooling methods.

One such company is JetCool, who are focusing on delivering cold water via micro jets specifically targeting the areas of the chips where most of the heat is generated. Their self contained system eliminates the need for any evaporative cooling, saving up to 90% of annual water usage. The JetCool solutions deployed at colocation data centers have shown 30% reduction in chip temperatures, and 14% reduction in power consumption.

In addition to the above solutions, other technologies such as air-side and water-side economizers are being embraced by data center designers and operators. These are leveraging external air and water sources to cool data center equipment. By harnessing the natural environment, data centers can drastically decrease their energy consumption.

How Monitoring Solutions Can Help Reduce Energy

Software solutions that can aid in data center energy reduction include Data Center Infrastructure Management (DCIM) Software that integrates data driven analytics and  Artificial Intelligence. These real-time monitoring systems can lead to more energy efficient cooling strategies. Predictive analysis of data center operations, monitoring of loads, anticipating temperature fluctuations all allow for proactive adjustments that optimize cooling systems and energy use.

Operating data centers at elevated temperatures, closer to the upper limits of ASHRAE recommended specifications is another method to reduce energy consumption of the associated cooling systems. However, this can be a risky game, as there is less margin for error. In this case, a comprehensive monitoring system that can detect hotspots at rack level needs to be deployed. AKCP thermal map sensors are ideal for this, providing temperature at the front and rear of the rack, top middle and bottom, ∆T top middle and bottom, and humidity. The inclusion of a power meter as well allows for sensor backed CFD analysis to be conducted, sensorCFD™. The generated model aids in verifying data center performance in accordance with the CFD principles used during the design stage of the data center facility.

The implementation of solutions, such as those from AKCP, allow data center operators to streamline their facilities and increase efficiency, which in turn results in lower OpEx and reduced carbon footprint. Heatmaps of the facilities created with sensor data identify not only hot spots but cold spots. Traditionally temperature monitoring for the data center has been thought of as a way to prevent servers overheating. However, with the shift to energy savings, cold spots signify wasted cooling energy. Therefore the idea that sensors are an insurance policy for when things go wrong is transitioning to them being an asset that saves operators money.

AKCPro Server rack view with cabinet thermal map sensor, power and air pressure sensors help save energy and create a sustainable data center

AKCPro Server rack view with cabinet thermal map sensor, power and air pressure sensors


The data center industry is undergoing a transformation in its approach to how data centers are cooled. Investing in the research and development of new technologies, as well as embracing them in the design. Implementing innovative design practices, employing data analytics and looking at renewable energy sources. It is certainly a challenge to be under pressure to reduce carbon footprint while meeting the ever growing demands of the digital age. But with some of the world’s greatest minds turning their attention to the challenge, there is surely a pathway to an energy efficient and sustainable future for the data center industry.

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